Guest post by Scott Bourquin, author of the Easy Guide Books series, So, Now What? and How to Market on Facebook for Free. www.scottbourquin.com
While deployed to the middle east as an instructor pilot, many of the enlisted members of the units stationed in the same area came to me for advice. Since I had worked for places like Apple, Stanford University and AirTouch (Now Verizon) and started a successful tech company, they thought I had a magic nugget of advice for them. Sitting in the chow hall, I overheard a sergeant talking to someone else. He was wondering if he should take a pay cut and become and officer, stay in his current job, or get out of the military all together. The other person simply said “Go see the pilot”.
While much of the advice was similar, even more was different. The common thread is something I like to call the “Fog of Life”. Much like the “Fog of War” I studied as a Military Officer, the Fog of Life prevents us from seeing what we need to see. When I wrote my first book, the idea was to help the people that didn’t have the ability to wander into my office at 1 am, or catch me in the gym at 4 am. I wanted to help clear the “Fog of Life”.
Much like the “Fog of War” I studied as a Military Officer, the Fog of Life prevents us from seeing what we need to see. tweet
After retiring in 2004, and returning to the states, I started another company and began speaking at National Industry Conferences where I quickly learned there was a “Fog” covering all kinds of topics. I made it my mission to start with the things I know and clear the fog.
After a couple of books were published, the theme of Easy Guide Books rose to the top. I got a little more serious about my writing, hired an illustrator, and hired a webmaster, even though I was quite good at building websites.
To create each easy guide, I find a problem people want help with. I look at the other books out there, and buy the two or three that look like the best and then trim out the fluff. As a pilot, we have checklists, so we do the least amount of work required to get the airplane from where we are to where we want to go as quickly and safely as possible. When things go wrong we have a checklist for that. When it is clear that we can’t make it where we want to go with the fuel or weather in front of us, we have a checklist for that. No extra work, just getting the job done.
The first Easy Guide was for small businesses who wanted to start internet marketing and didn’t believe they could afford my services. I cut out the fluff and created a step by step guide to help them build a foundation online so their business could move up. There are literally thousands of books on the subject, and only a couple that contain these “secrets”. Even then they where hidden in the fluff. As podcasting grew in both popularity and effectiveness as a marketing tool, I set out to podcast. Hundreds of hours wasted trying to do something that was so simple. The Easy Guide To Podcasting is probably the shortest book of it’s kind. Only 86 pages. The truth is, that is all you need, and that even tells you how to buy the best gear at the best price.
Time is the only thing we can’t get back in life.
Do you want to read 250 pages before you can shop for gear and attempt to podcast or would you rather read 86 that have links to podcasts so you can here how things sound, buy the gear and start your own podcast channel today?
The Easy Guide Books, because life can be easier.
Scott holds a degree in Business–Information Resource Management from San José State University. He also has gained hands-on insight into industry best practices in leadership and innovation from former corporate employers, to include the likes of Apple, Cisco and Stanford University.
If you would like Scott to speak at your event you can reach him through LinkedIn or The Bourquin Group